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Level 01

Trailhead for insulation contractors

When the gas bill spikes, homeowners search for answers the same night. Trailhead puts you in front of them: ranking for attic, spray foam, and air-sealing searches in Google and AI results, backed by reviews and real project photos.

What's inside Trailhead

01

Next-generation website

A $20,000-class custom website, built, launched, and cared for from $297/mo. It's the foundation everything else ranks on.

  • Loads in about one second
  • Ranks higher on Google
  • AI tools like ChatGPT can read and recommend it
  • Looks great on every device
  • Maintained for you, so you never lift a finger
02

SEO & AI search ranking

Double your Google ranking and rank on AI search in less than 90 days. Guaranteed, and measured from day one.

  • Show up in ChatGPT, Gemini, and AI Overviews
  • Rank for searches that book jobs, like “emergency plumber near me”
  • A ranking report you see from day one
03

Google Business Profile

94% of home-service leads come from a Google Business Profile or the business's own website. We make sure yours wins the map pack.

  • Every service, category, and service area filled out
  • Fresh photos and regular posts
  • Map-pack position tracked for the searches that matter
04

More reviews. More new business.

Review requests go out right after the job, so more five-star reviews keep stacking up and more customers pick you.

  • Request reviews from customers over text
  • Every review monitored and answered for you
  • Requests send automatically after every job
05

Lead-source tracking

Every call, form, ad, and referral tracked to the dollar, so you finally know your true cost per booked job by channel.

  • True cost per booked job, by lead source
  • One dashboard for calls, forms, ads, and referrals
  • Budget moves to the channels that actually pay

Same climb, every trade: see the full Trailhead breakdown →

Next for insulation contractors · Level 02 Basecamp A homeowner staring at a heating bill is ready now; wait a week and the urgency fades. Basecamp answers in seconds, books the assessment, chases every open quote, and wakes up your old audit lists when the weather turns.

Is Trailhead where your climb starts?

The free 360° audit shows where your business leaks most, so you start at the camp that pays off first.

Get my free 360° audit