Privacy Policy

1. Introduction

Sherpa Marketing LLC, doing business as Sherpa ("we," "us," or "our"), operates the website located at getsherpa.io (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, contact us, or use our services. By accessing the Site, you agree to the terms of this Privacy Policy.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• Fill out a contact or strategy call booking form
• Subscribe to our communications
• Request information about our services
• Opt in to receive text messages from us at a mobile number you provide
• Interact with us via email, phone, text, or social media

This information may include:

• Name
• Email address
• Mobile or business phone number
• Business name and zip code
• Text messaging consent records — whether you opted in, the date and time, and the exact consent language shown to you
• Any other information you choose to provide

Automatically Collected Information

When you visit the Site, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Referring URLs and pages visited
• Date and time of visits
• Device identifiers

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and fulfill your requests
• Schedule and conduct strategy calls
• Provide, maintain, and improve our services
• Send you text messages you have expressly consented to receive
• Send you marketing communications (with your consent, where required by law)
• Analyze usage trends and improve our Site experience
• Maintain records of consent as required by telecommunications regulations
• Comply with legal obligations
• Protect against fraud and unauthorized activity

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information about your browsing activity. These may include:

• Google Analytics 4 — to measure site traffic and user behavior
• Meta Pixel — to support retargeting and ad performance measurement
• Essential cookies — to ensure core site functionality

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the Site.

6. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service providers — such as our CRM platform, messaging providers, analytics tools, and hosting providers, who process data on our behalf and only as needed to deliver services to us
• Advertising partners — such as Google and Meta, for ad targeting and measurement
• Legal compliance — when required by law, regulation, or legal process
• Business transfers — in connection with a merger, acquisition, or sale of assets

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. No mobile opt-in data will be shared with any third parties.

7. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Text messaging consent and opt-out records are retained for as long as required to demonstrate compliance with applicable telecommunications regulations.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications, including text messages
• Object to or restrict certain processing activities

To exercise any of these rights, please contact us at the information provided below or through our contact page.

10. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children or send text messages to anyone under 18. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: