How Sherpa works

Three steps, in order: attract, convert, operate. This page is the whole path, the systems inside each step, and the data behind them.

Step 01

Attract

Customers can't call a business they never find.

The guarantee

Double your Google ranking and rank on AI search in less than 90 days. Guaranteed.

Most contractor websites are buried on page three and invisible to AI tools. We fix both, with a deadline.

  • Show up in ChatGPT, Gemini, and AI Overviews
  • Rank for searches that book jobs, like "emergency plumber near me"
  • Measured from day one. You see the ranking report
Get my free 360° audit

The data

Where home-service leads actually come from

125,001 leads, tracked over 90 days. 94% came from a Google Business Profile or the business's own website. That's why step one starts there.

Google Business Profile 71,570 (57.3%)
Your website: search, ads, AI search & direct* 46,017 (36.8%)
Unknown 2,661 (2.1%)
Outbound / internal 1,268 (1.0%)
Other sources 870 (0.7%)
Meta organic 550 (0.4%)
DuckDuckGo 520 (0.4%)
Yelp 488 (0.4%)
Yahoo organic 362 (0.3%)
Print / offline 263 (0.2%)
Citations / directories 230 (0.2%)
Meta ads 202 (0.2%)
*AI search is undercounted: when ChatGPT or Gemini recommends a contractor, the visit shows up as website or branded-search traffic, not "AI", so it's counted in the website bucket. Data: CallRail, calls + form submissions, via relentless-digital.com.

And homeowners are using AI to find contractors more than ever before:

Up to 45%

of homeowners now try AI first, not Google, to find a local contractor, up from just 6%

64%

of homeowners aged 30–44 use AI assistants to pick home services, the heaviest adopters

1 in 5

home-service searches now trigger an AI answer before any traditional result

AI search = ChatGPT, Gemini & Google's AI Overviews. Figures from 2025–26 industry surveys of U.S. homeowners.

Live · homeowners searching for home services on AI today

15.2 million homeowners search for home services on AI-powered search engines every day in the U.S.

Google Business Profile

Your Google listing, fully optimized

When a homeowner searches "plumber near me," the map pack gets the call. We make sure you're in it.

  • Every service, category, and service area filled out
  • Automated review requests after every job
  • Every review answered. Google rewards it
  • Fresh photos and regular posts
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Next-generation websites

A $20,000-class website. Yours from $297/mo.

A site like this normally costs $20,000 to $60,000. Sherpa builds, launches, and cares for yours from $297/mo.

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  • Loads in about one second
  • Ranks higher on Google
  • AI tools like ChatGPT can read and recommend it
  • Looks great on every device
  • Maintained for you, so you never lift a finger

Contractors already running on Sherpa

Step 02

Convert

Leads book with whoever answers first. We make sure that's you.

Speed to lead

The first company to answer wins the job

Most contractors reply in hours. Sherpa replies in seconds and follows up until the job is on the calendar.

  • Every lead answered in seconds, 24/7
  • Follow-up that never forgets
  • One pipeline for the whole team
  • Reactivation that books jobs from past customers
Get my free 360° audit

AI call answering

Never send another customer to voicemail

Every call picked up: nights, weekends, and while your crew is on a roof. It qualifies the caller and books real appointments.

  • Answers 24/7. No voicemail, no missed emergencies
  • Qualifies the job before it hits your calendar
  • Books against your team's real availability
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Step 03

Operate

AI on the most time-consuming, expensive parts of running the business. Your team stays on the tools.

First up: field paperwork

Manual, redundant tasks: from days to minutes

Sherpa puts AI on the repetitive work that eats your team's week, starting with change orders and T&M tickets. The handshake change order nobody wrote down is where contractors lose real money. Sherpa gets it documented, signed, and synced.

  • Change orders signed on site in minutes
  • T&M tickets captured in the field
  • CRM, accounting & job software in sync. Zero manual entry
Get my free 360° audit

What we automate next

The most time-consuming, expensive parts of the business, automated in priority order. The end state is the self-running contracting business.

  1. 01

    Field paperwork (shipped)

    Change orders and T&M tickets, from days to minutes.

  2. 02

    Proposals & bidding

    Priced, professional bids in minutes, built from your own numbers.

  3. 03

    Project costing & financial reporting

    Know which jobs, crews, and lead sources actually make money.

  4. 04

    Forecasting

    See cash flow and workload before they happen.

  5. 05

    Sales operations

    Pipeline, follow-up, and handoffs that run themselves.

  6. 06

    Payroll systems

    Payroll prep without the Friday scramble.

Industries

Built for the trades

Every system is built around how contractors actually win work: emergency calls, estimates, change orders, crews in the field.

All industries →
  • HVAC
  • Roofing
  • Plumbing
  • Electrical
  • Remodeling
  • Concrete
  • Landscaping
  • Restoration
  • Solar
  • General Contracting
  • Custom Home Building
  • Painting
  • + 48 more

Start with the free 360° audit

See exactly where you stand on Google and AI search. Free, 30 seconds.